Typography is the process of arranging a type in a manner that will convey a message to other people. A typographer is, therefore, an artist who has a specialty in the selection and arrangement of type images. Before getting deep into the article, it is important to know that a typeface is a particular style of a set of letters, numbers and punctuation marks. There are different types of typefaces, therefore, the artists have to know how to put the distinctive features effectively for the execution of a particular product. Below are some of the factors that will affect the selection of types in typography;
Type Of Information
This refers to the type of message that is intended for the audience to see. It could be about health or political issues. The artist must, therefore, know the information that is being delivered to the public so that they can know what kind of fonts and graphic to use so that they can relay the message to the general public appropriately.
The Target Audience
This is the group of people that the message is intended for. The artist must look into factors like age, cultural backgrounds, and sex so that they can use the right typeface and graphics that will send the message to them effectively. For example, if the artist is working on a project for nursery students, the italics font will be inappropriate because the small children will not understand what is going on. Bold fonts that are a bit big in size will convey the message to them as intended. The same case with adults, bold, huge graphics will not be necessary for them.
This factor deals with how individuals can combine the letters into meaningful words in addition to trying to decipher the content. Individuals should be able to look at the message being portrayed by the artist and comprehend it quickly. Therefore, the artist should ask themselves questions like whether the audience will be able to understand their work without any struggles when it comes to reading. If they can answer that affirmatively, they are on the right track.
This refers to how the typeface can be seen and recognized at a distance. It is a major factor because the graphic artist needs to ensure that their audience can communicate to the people effectively without any struggles on their end. The typeface should be legible enough for the audience for them to ensure that they have done a good job.