Typography is the process of arranging a type in a manner that will convey a message to other people. A typographer is, therefore, an artist who has a specialty in the selection and arrangement of type images. Before getting deep into the article, it is important to know that a typeface is a particular style of a set of letters, numbers and punctuation marks. There are different types of typefaces, therefore, the artists have to know how to put the distinctive features effectively for the execution of a particular product. Below are some of the factors that will affect the selection of types in typography;
Type Of Information
This refers to the type of message that is intended for the audience to see. It could be about health or political issues. The artist must, therefore, know the information that is being delivered to the public so that they can know what kind of fonts and graphic to use so that they can relay the message to the general public appropriately.
The Target Audience
This is the group of people that the message is intended for. The artist must look into factors like age, cultural backgrounds, and sex so that they can use the right typeface and graphics that will send the message to them effectively. For example, if the artist is working on a project for nursery students, the italics font will be inappropriate because the small children will not understand what is going on. Bold fonts that are a bit big in size will convey the message to them as intended. The same case with adults, bold, huge graphics will not be necessary for them.
This factor deals with how individuals can combine the letters into meaningful words in addition to trying to decipher the content. Individuals should be able to look at the message being portrayed by the artist and comprehend it quickly. Therefore, the artist should ask themselves questions like whether the audience will be able to understand their work without any struggles when it comes to reading. If they can answer that affirmatively, they are on the right track.
This refers to how the typeface can be seen and recognized at a distance. It is a major factor because the graphic artist needs to ensure that their audience can communicate to the people effectively without any struggles on their end. The typeface should be legible enough for the audience for them to ensure that they have done a good job.…
People always wonder how arts benefit individuals. We might sometimes wonder why individuals spend their hard earned money on museums and art but what we do not know is that it is beneficial to our health. Several studies have shown that art improves the quality of lives of people. Therefore, engaging in art is essential to our well-being. Below are some of the positive impacts that art has on our health;
It Is A Stress Reliever
Having stress is normal in this era mostly because of the busy schedules people have but it is important to take a break from the hustle and bustle of life before it turns into chronic stress. This is because the condition can hurt your health. It is advisable to incorporate some form of art into your life to help to manage the stress. Even a ten minutes break in a day can reduce stress levels significantly. It could be singing, painting or dancing. Whatever that works for you, use it to take a break from everything.
Many professionals in the medical field are starting to appreciate the benefits of art. A while ago, art was seen as an alternative to medicine, but today, people are starting to realize its value. It has been scientifically proven that art can helps some conditions like addiction and physical recovery. Patients suffering from ailments like anxiety too respond positively to art.
It Boosts Moods
We all feel proud of ourselves when we create something that is ours. Studies show that producing art produces happy chemicals like dopamine and serotonin. Most of the people who have been diagnosed with mental illnesses like depression and anxiety have an irregular amount of such chemicals in the body hence the illnesses because the chemicals are essential for the brain. There was a study that showed how art therapy reduced the level of depression in prison inmates as compared to the other types of conventional therapy.
Prevents Alzheimer’s And Improves Cognitive Function
In the last few years, brain science has improved significantly. The concept of neuroplasticity has fascinated many. It shows that the brain re-shape itself as well as forming new neuron connections when it absorbs new information. Art is one of the best ways to improve that function. Individuals can do so by painting, playing an instrument, and even learning a new dance move. Neuroplasticity prevents Alzheimer’s, dementia, and other cognitive diseases.…